Asset management with an edge

About iFunds
iFunds was established in 2002 by Nigel Baynes and Paul Hudson as an independent asset management firm. To this day the company remains independent and manages money on behalf of institutions, financial intermediaries and private clients.
What we do
Managing investment risk (volatility and drawdown) is at the heart of what we do. All of our investment solutions make use of an objective, rules based and data driven approach to determine asset selection and allocation. The use of an objective approach frees us from emotional human behaviour/biases such as fear, greed & hope, all of which can have a severely detrimental impact on long-term investment performance. 
Who we are
Stacey Ash
Stacey Ash - Director & Investment Manager
Stacey is responsible for developing and maintaining iFunds’ IFA and financial intermediary relationships. He has a career spanning over 20 years in the financial services sector, building Aberdeen Unit Trusts’ assets in its early days and  re-shaping IG Index’s private client  division before joining iFunds. He is a Fellow of the Chartered Institute for Securities & Investments and is also a qualified investment manager. Stacey is the person to speak to about our low cost and risk managed investment solutions and how they can be of benefit to you and your clients. Outside of work Stacey is a keen golfer and likes to raise money for his local community.
Nigel Baynes
​​ Nigel Baynes - Investment Director
Nigel is responsible for the management of our funds and portfolios. He is an expert in the field of passive investments and was one of the first managers in the UK to launch a fund that invests solely in low cost passive index funds and ETFs. He is a Fellow of the Chartered Institute for Securities and Investments and a qualified investment manager. 

Away from work Nigel plays golf and enjoys motorcycle speedway.
Paul Hudson
​​ Paul Hudson - Head of Financial Technology
​Paul leads the company's software design and development and is responsible for the software engine that drives the VT iFunds Absolute Return Fund range and the iFunds Select DFM portfolios. Paul holds a master of science degree in Mathematical Modelling and Computer Simulation from Coventry University and has 30 years of experience in developing commercial grade software. He is passionate about using technology to enable superior goal oriented investment performance.

Outside of work, Paul enjoys keeping fit and sailing.
   Connect with Paul on LinkedIn.
Craig Stansfield
​​ Craig Stansfield - Actuary & Compliance Director
Craig is an actuary and iFunds’ compliance officer. He is responsible for advising, supporting and developing relationships with institutional clients and pension funds. If you are a pension fund consultant or a pension fund trustee who is looking for an absolute return solution for your pension scheme, then Craig can advise on how the iFunds investment process can add diversification and improve your risk/return profile. Craig has over 25 years experience in the pension and investment field and was previously the co-owner of the actuarial consultancy firm Garvins and a partner at Barnett Waddingham.